Job Description
Director of Sales:
Develop and set revenue sales and marketing strategies for the hotel to ensure plans are implemented, results are monitored and sales goals are achieved. Aggressively sell hotel rooms through direct client contacts. We want our guests to relax and be themselves which means we need you to: be you by being natural, professional and personable in the way you are with people, get ready by taking notice and using your knowledge so that you are prepared for anything, show you care by being thoughtful in the way you welcome and connect with guests, and take action by showing initiative, taking ownership and going the extra mile. Some travel will be required.
Job Description
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
• Works at least 40 hours per week in order to maintain full time status.
• Maintains working relationships with all departments.
• Updates group information, including enforcing drop dates. Maintains, monitors and prepares group requirements. Relays information to appropriate personnel.
• Achieve budgeted revenues, personal sales goals and maximize profitability.
• Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.
• Produce monthly reports and sales forecasts to analyze current/future market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
• Manage your day-to-day sales activities, plan and assign work and establish performance and development goals for team members.
• Develop and maintain relationships with key clients and outside contacts in order to produce group and/or convention business, include room sales, food and beverage sales and catering/banquet services.
• Schedule group and business activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office, GM and prospective clients.
• Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate departments on solutions.
• Develop awareness and enhance reputation of the hotel and brand in the local community.
• Maximize room revenue and occupancy by reviewing status daily. Analyze rate variance, monitor credit report and maintain close observation of daily room count. Monitor selling status and pick up of rooms and group blocks daily.
• Ensure company profiles are organized, spelled correctly and not duplicated.
• Ensure rate and company codes are properly sought out and attached to folios.
• Attend revenue calls and strategy meetings.
• Assist with collecting accounts receivable and AR reports.
• Attend monthly department meetings and training sessions as necessary.
• Anything that contributes to a positive culture and the success of the hotel.
• Other duties as assigned.
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