Job Description
POSITION SUMMARY: This role will focus on all social media outlets with a focus on Instagram and tik tok.
KEY RESPONSIBILITIES: - Collaborating and communicating directly with the Founder/Creative Director, Creative Team and Marketing Team to develop, produce and execute social video shoots to support the social channels
- Shoot and edit video content under leadership of Creative Director
- This content includes, but is not limited to social posts, ideating, videos, animated gifs, long format videos and all other social media creative
- Sound editing for original audio for social media
- Keep up with latest fashion trends and video editing techniques Work in collaboration with Alice + Olivia senior leadership and Marketing Tearn in executing a social media strategy to engage with followers and grow our digital community.
- Remain up-to-date on current and emerging social, lifestyle and fashion trends; continually provide research results to facilitate the identification of engagement opportunities and innovations
- Maintain a thorough knowledge of trends and developments and best practices in platforms, and technology (video editing and audio)
- Ideate, create and execute fresh social media content in our brand voice that aligns with creative direction and supports the brand vision
- Generate and present ideas that push boundaries; discuss with the team, adapting when necessary to move the idea to the next level, along with taking ownership of moving the process from concept to execution
- Generate ideas for improving on current and developing new ways to market content through social media
ESSENTIAL SKILLS, EXPERIENCE, AND EDUCATION REQUIREMENTS: - 3 - 5 years experience capturing and editing/video for social media with strong sense of fashion/luxury aesthetic
- Ability to interpret analytics with Social Media Director to develop creative content accordingly
- Strong verbal, listening and written communication skills; can clearly articulate ideas with confidence to senior management
- Must be comfortable and able to self-art direct social shoots and design within the brand's identity and maintain consistency cross each project
- Must have an understanding of visual communication and an eye for brand aesthetics
- Passion and understanding of social media, digital, and marketing best practices
- Must be extremely detail-focused
- Must be able to multi-task in a fast-paced creative environment
- Must be comfortable working with various teams, and collaborate effectively while maintaining a positive, enthusiastic and energetic demeanor to help foster an upbeat working environment
- Must be extremely self-motivated and proactive
- Proficiency with Adobe Creative Cloud programs and Video Editing knowledge required
BENEFITS: - $70,000 - $80,000 base salary (This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.)
- 401(k) with an employer match
- Medical, dental, and vision
- Generous employee discount
This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Additionally, the job responsibilities may change at any time as necessitated by business demands.
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