Job Description
This position is responsible for brand marketing for Proactiv in the US and Canada, and then leveraged internationally. This position is responsible for managing the creation, development, execution, monitoring and analyzing of all brand initiatives. This position will also work in tandem with consumer insights, analytics, sales and product development teams to develop a thorough understanding of the category landscape while identifying new opportunities to grow the Proactiv businesses. This position will collaborate cross-functionally across departments as well as directly manage agency partners to ensure all KPIs are met. This position will also assist in testing and developing new brands and/or emerging markets.
Duties and responsibilities
- Drive annual brand planning process for Proactiv. Set annual calendar, coordinate cross functional activities and planning processes, manage timelines and ensure timely completion of all deliverables. Manage the effective execution of marketing plans and campaigns.
- Responsible for gathering, analyzing and providing product, promotion, and creative recommendations for defined product brands.
- Collaborate closely cross-functionally across departments and deliver monthly brand reports to the internal team. Analyze data to develop hypotheses and share recommendations for improvement.
- Oversee integration of PR, digital and social media strategies and initiatives that drive brand visibility and loyalty.
- Act as the liaison between all relevant departments for Canada, including agency partners.
- Build marketing plans and campaigns focused mostly on the US (some Canada) working closely with Sr Manager Brand Marketing & Go to Market (GTM).
- Ensure a consistent brand positioning, style and message across all touchpoints. Ensure messaging is within legal and regulatory requirements and partner with those team to gain alignment.
- Help translate the brand’s vision at all touchpoints partnering with DTC, CRM, Sales, Creative, etc. teams, including on packaging.
- Leverage consumer insights to gain consumer knowledge; monitor and report on market trends related to key industries to support key decisions and drive sales.
- Remain abreast of industry activity, trends, and maintain superb knowledge of the category and competitive landscape. Provide recommendations based on analytics and insights. Monitor state of business including distribution channels, brand share, promotional effectiveness and category trends as well as relevant competitive developments to further drive strategy of the brand.
- Write creative briefs while providing direction for all necessary marketing/creative materials produced internally or externally. Ensure consistent creative development, positioning and execution of integrated campaigns.
- Assist Sr Manager, Brand Marketing & GTM in testing and developing new products and/or emerging markets.
- Lead cross-functional alignment on marketing assets for international partners.
- Other duties as assigned.
Qualifications
- Bachelor’s degree in Marketing or related field, required.
- 3+ years’ experience CPG marketing, Health & Beauty industry a plus.
- Excellent verbal and written communication skills with proven problem analysis and problem-solving skills.
- Demonstrated expertise in brand strategy and brand development.
- Experience with omnichannel marketing (experience with DTC brands a plus).
- Formal presentation skills and organizational skills.
- Persuasiveness: pro-activity and foresight to point out opportunities and risks to the business.
- Proficient with Excel, Word and PowerPoint Microsoft applications.
- Experience in syndicated data analysis (e.g. Nielsen, IRI/Circana).
- Ability to prioritize and manage multiple tasks simultaneously.
- Drive for results and leadership skills with the ability to deliver positive results in a team working environment with a diverse group of internal and external customers.
- Good self-initiative and the ability to manage workload with minimal supervision.
Working conditions
The work environment characteristics and physical requirements described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing duties of this job, the employee may or may not be frequently/or occasionally required to:
- Stand; walk; sit; climb or balance; stoop; kneel; crouch; talk or hear; and taste or smell.
- Climb stairs or ride elevators.
- Lift and/or move up to 25 pounds.
- Use close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
- Manipulate keyboard or otherwise access computer, telephone and hand-held devices.
- Be exposed to outside weather conditions while going in and out of office buildings.
- Be exposed to moderate noise level usually in warehouse settings.
- Be exposed to moving equipment, mechanical parts, and/or high places; or moving between air-conditioned and non-air-conditioned environments.
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